What are consumer insights and how do I use them?
In this new world, brands must have a strategy around understanding consumer insights. It tells you what to say and how to say it to have a high chance of breaking through and connecting with your intended audience.
The new Pampers campaign in India takes viewers on a journey encapsulating emotional moments before a man becomes a Father.
According to P&G research, 92% of dads in India regret not spending enough time with their babies.
Parenting is a partnership that may seem daunting at times, but it's something you will learn over time. In this video, Pampers encourages fathers to be more involved in childcare and create a more equal parenting dynamic.
I personally believe in the potential of campaigns that can create positive change. That's why I’m committed to crafting strategic platforms that are able to inspire audiences and empower people.
If you're still running a company without paying attention to consumer behaviour, you're just not doing it right. It's time to learn what are consumer insights and how they can help you create successful strategies.
Is your brand value proposition supercharged with consumer insights?
I help organisations and marketers around the world to make data-driven decisions that lead to positive bottom-line results. Contact me today, let’s chat!