Cannes Lions 2022 Pharma, Health Awards Announced

The Cannes Lions Health Awards announced winners in the Pharma and Health & Wellness categories.

One thing is for certain: health is everyone’s concern. The Lions are a festival of creativity and innovation, where the best creative thinkers from all over the world gather to share their ideas.

The Lions have hence become a platform for creative minds to showcase their work and prove that design can be applied to any problem faced by society today. This year, we will explore what has been happening at this festival of creativity and innovation, focusing on what it means for filmmakers, designers and marketers.

Retailers, technology companies, consumer packaged goods brands, advocates, and healthcare players were among the award recipients. This marked the beginning of a genuine era of inclusion, in which all these innovative leaders are taking big risks to increase access to and ease health and wellness.

Here are a few examples of the excellent work I encountered:

CATEGORY: OTC Oral Medicine

Bayer Aspirin - Ticky Pocket

5 Takabb - The Wisdom of the East

CATEGORY: OTC Applications

Vaseline - See my Skin

CATEGORY: OTC Products/ Devices

Whisper - The Missing Charter

Maxx Flash - The Killer Pack

CATEGORY: Nutraceuticals

Supradyn - Memory Test

CATEGORY: Health & Wellness Tech

Staybl - Staybl App

Harley Davidson - Tough turban

Cox - Project Convey

CATEGORY: Brand-led Education & Awareness

Nike - NikeSync

Dove - Toxic Influence

Carefree & Sempre Livre - Dignity to Flow

CRIS - The Battle Inside

BNP - First Aid for Humanity

Unipads - Adeli

Baby Dove - Under Pressure

Heineken - The Night is Young